diabetes is one of the most common diseases in the U.S., our mass media and popular
culture don’t always portray it accurately.
Some of the most common misunderstandings result from confusion between
type 1 diabetes (T1D) and type 2 diabetes (T2D). Reports in the media may refer to “diabetes”
as a preventable disease. News stories
may explain T1D as “juvenile diabetes” and show images of overweight children
eating sugary treats. As a result, people
with T1D and their loved ones are often frustrated and wish that more people
had a better understanding of what T1D is and how they live with it.
When possible, JDRF seeks opportunities to
draw more media attention to T1D and ensure that it’s portrayed accurately and
responsibly. Creating more awareness and understanding not
only eases some of the frustration that people with T1D face in their daily
lives, but also increases support for our efforts to cure, treat and prevent
a number of news outlets as well as popular television programs have featured
stories that accurately portray T1D, which we think are worth sharing with the
opportunity to create awareness about T1D among a wider audience will be JDRF’s
appearance on an upcoming episode of AMC’s new unscripted
reality series, The Pitch. The episode will feature JDRF’s president and CEO Jeffrey Brewer, along
with JDRF's senior vice president of development, Mania Boyder, and JDRF's
chief marketing officer, Scott McCormick, as they select a winning advertising
agency to design a campaign for JDRF.
The challenge for the ad agencies is to create a campaign for JDRF
focused on T1D at all ages and at all stages of the disease.
sure to tune in to The Pitch on AMC on Sunday, May 27 at 11 p.m. (10 p.m. CT) to
see the episode featuring JDRF. For news
and updates about the episode, follow us on JDRF.org, Facebook and Twitter.
It drives me absolutely nuts whenever I see how inaccurately diabetes is portrayed on TV, in books, and in newspapers. It's so stigmatized! I'm glad you put this article up. People need to be aware.